1/16/2014 5:13 P.M. ET
Brewers announce multi-year partnership renewal with Toyota
Miller Park's Toyota Territory to be renovated into a destination available to all fans
By / MLB.com
MILWAUKEE, WI - The Milwaukee Brewers today announced a multi-year partnership renewal with Toyota. The key element of the partnership includes a redevelopment of the Toyota Territory in right-center field from a private group amenity to a destination open to all fans in attendance at Miller Park.
"We are excited to expand our partnership with Toyota and we are certain that the improved Toyota Territory will be a popular location for fans to enjoy Brewers baseball," said Brewers Chief Operating Officer Rick Schlesinger.
The renovated Toyota Territory will convert what was previously a 24-person private group space into an area capable of entertaining over 100 fans. At 1,493 square feet, the Toyota Territory will offer a unique view to take in a game.
"Toyota and its' dealers are always looking for new and exciting ways to interact with Brewer fans. We are proud of the new concept of the Toyota Territory and the unique fan experience it will bring to Miller Park," said Kevin Fletcher, General Manager of Toyota's Chicago Region.
The concourse level, with an approximate capacity of 75 guests, will be open to all fans at all 81 regular season home games. Seating and high top tables will be available on a first-come, first-served basis. A raised area of the new Toyota Territory will hold approximately 30 additional guests. This raised area will be open to all fans during 41 regular season games (Toyota will have use of this area for the remainder of the games for promotions and corporate opportunities).
A Toyota vehicle will be on display atop the seating section. Concessions will be available just adjacent to the Toyota Territory.
The Toyota Territory was designed by Uihlein-Wilson Architects.
This story was not subject to the approval of Major League Baseball or its clubs.