03/27/2006 4:40 PM ET
What's new at Miller Park?
Free game programs all season, right field picnic area, LED boards and credit card sales for concessions highlight new features for 2006
MILWAUKEE -- Fans coming to Miller Park have much to look forward to this season. An exciting young team will feature some new looks, and the Miller Park experience promises a wide variety of new fan amenities for 2006.
"We were thrilled with SI.com's ranking of Miller Park as the 'Top Fan Value' in Major League Baseball last year, and we are determined to make that experience even better in 2006," said Rick Schlesinger, Brewers Executive Vice President - Business Operations. "We have surveyed the 'Best Practices' of teams throughout professional sports, and we have borrowed some ideas while creating some of our own unique initiatives. In the end, we have continued to build upon what we believe was already the best entertainment value in all of sports."
One new addition to the Miller Park lineup will greet fans as they step through the gates. For the first time in team history, the Brewers will offer every fan coming to any one of the Brewers 81 home games a free Playbill-style game program. The publication, titled "Brewers Gameday," is 32 pages of player features, historical and opponent information, and team rosters. Contents of the publication will change with every series. Programs will be available during every home game from kiosks at entry gates throughout the ballpark.
As they enter the seating bowl, fans will also take note of the new Right Field Picnic Area. The group entertainment facility is located between the right field foul pole and the power alley and actually sits on the field of play. It can accommodate up to 75 fans for each game and a private bar is included with food and drink provided at an all-inclusive price. Fans watch the game through a chain link fence positioned behind the right fielder. Tickets for the Right Field Picnic Area sold out for the entire season less than two weeks after they went on sale to group leaders.
Also in the seating bowl are the new LED Boards which circle the Miller Park Club Level from foul pole to foul pole. Animated graphics, statistics and much more will appear throughout the game on the new boards. In addition, a new LED Major League Scoreboard has been constructed as part of the left field wall.
New for kids in 2006 will be an updated "Big League Blast" interactive area located on the Loge Level. Open to all fans, kids can take their turn as a sportscaster at the ESPN SportsDesk, step up to the plate against a simulated Major League pitcher in the new Batting Cage, or even take a turn running as one of the Klement's World Famous Racing Sausages in replica costumes. On the Field Level, kids will also enjoy trying their hand at the new Batting Cage behind Big B's Diner down the right field line.
Miller Park's concessionaire, Sportservice, is also offering a multitude of new items and features for 2006. Consumers will now have the option of purchasing food items from all permanent concession locations with their credit cards, a feature that was not available prior to 2006. New food features from Sportservice this year include Southwest Style Chicken Tortilla Wraps, Panini/Cuban Sandwiches, Frozen Custard, Italian Cheese Bread, Hot Italian Heroes and Gourmet Wraps.
Each of these new features will be ready for Opening Day on Monday, April 3 when the Brewers face the Pittsburgh Pirates at 1:05 p.m.