MILWAUKEE -- Brewers hitting coach Dale Sveum was more shooed away than ejected by veteran umpire Bob Davidson, who saved a more dramatic toss for manager Ron Roenicke.

Sveum and Roenicke were both ejected in the sixth inning of Monday's 8-4 loss to the Rays after Brewers outfielder Nyjer Morgan was hit by a pitch. Morgan twisted his body as the Jeff Niemann fastball came high and tight, so it struck him in the back. That wasn't good enough for Davidson, who ruled that Morgan did not make an effort to avoid the pitch and called ball one. Morgan eventually struck out swinging.

That upset Sveum, who shared his opinion from the dugout and was ejected by Davidson, who brushed Sveum away with his right hand. Roenicke jumped out to argue and was ultimately ejected, too.

"I've seen it [before] -- usually when a guy hangs over the plate and he's able to stick his elbow out over it," Roenicke said. "You guys had a guy here named [Jason] Kendall who used to do it all the time."

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Roenicke watched the replay after landing his first ejection as Brewers manager and said he still didn't believe Morgan stuck his elbow out.

Brewers bench coach Jerry Narron, the former manager of the Rangers and Reds, took over for Roenicke.

Two batters later, Prince Fielder was walked after a pitch came high and inside to him as well. The pitch brushed him back, but Roenicke said the ball simply got away from Niemann. The Brewers loaded the bases after Morgan's strikeout but were unable to score when Mark Kotsay struck out and Yuniesky Betancourt flied out.

The rule in question is 6.08(b):

"The batter becomes a runner and is entitled to first base without liability to be put out (provided he advances to and touches first base) when he is touched by a pitched ball which he is not attempting to hit unless (1) The ball is in the strike zone when it touches the batter, or (2) The batter makes no attempt to avoid being touched by the ball. If the ball is in the strike zone when it touches the batter, it shall be called a strike, whether or not the batter tries to avoid the ball. If the ball is outside the strike zone when it touches the batter, it shall be called a ball if he makes no attempt to avoid being touched."

Said crew chief Jerry Layne: "It's a judgment call."