MILWAUKEE -- First Donald Trump. Then Wayne Newton. Now, Mark Attanasio is jumping into reality television.

It's not exactly Survivor: Miller Park, but the Milwaukee Brewers and new owner Attanasio are ready to debut the next best thing. It's a five-part television series offering fans unprecedented behind-the-scenes access to a Major League Baseball club.

The series, dubbed "Go Brewers! 2005 All-Access Ticket" and produced by the Emmy Award-winning Major League Baseball Productions, will premiere in the Milwaukee area on WDJT-TV (CBS-58) on Saturday Feb. 12 at 6:30 p.m. CT. Subsequent episodes will air every other week leading up to Opening Day of the Brewers' 36th season in Milwaukee.

According to a knowledgeable broadcast industry source, the Brewers shelled out $200,000 to produce the five-part series. And according to Attanasio and officials from MLB, no other team offers anything like it.

"There has been a great appetite for news about the Brewers, and, frankly, the ownership change is part of it," said Attanasio, whose bid to buy the club is featured prominently in Episode 1. "This series is the first show of its kind in Major League Baseball, and will give our fans a unique look at what has gone on over the last several months on the baseball side and in terms of making their experience the best it can be."

Brewers on TV "Go Brewers! 2005 All-Access Ticket" Premieres Sat., Feb. 12 6:30 p.m. CT on WDJT-TV (CBS-58) Future episodes (All times CT): Episode 1 (rebroadcasts) Feb. 14 - 7 p.m. (FSN North) Feb. 16 - 7:30 p.m. (WMLW) Feb. 19 - 9:30 p.m. (FSN - after hockey) Feb. 22 - 6:30 p.m. (FSN) Episode 2 Feb. 26 - 6:30 p.m. (WDJT) Feb. 27 - 12:30 p.m. (WMLW) Feb. 28 - 7 p.m. (FSN) March 2 - 10 p.m. (FSN) March 4 - 6:30 p.m. (FSN) Episode 3 March 5 - 6:30 p.m. (WDJT) March 5 - 8 p.m. (WMLW) March 6 - 10 p.m. (FSN) March 13 - 1:30 p.m. (FSN) March 15 - 7 p.m. (FSN) Episode 4 March 19 - 10:30 a.m. (WDJT) March 19 - 10 p.m. (WMLW) March 21 - 7 p.m. (FSN) March 26 - 1:30 p.m. (FSN) March 30 - 10 p.m. (FSN) Episode 5 (LIVE) April 3 -- TBA (WDJT) Rebroadcasts TBA

There has been plenty of action behind the scenes this season. After 35 years under an ownership group headed by MLB Commissioner Bud Selig, the team was formally sold to Attanasio, a Los Angeles investor. Camera crews followed Attanasio and other members of the team's front office for a look at the daily offseason activities at Miller Park.

The series will also do what MLB Productions does best: profile players. Newcomers Carlos Lee and Damian Miller are among the Brewers who sat down for interviews, and the show will also air features on mainstays Ben Sheets, Geoff Jenkins and Lyle Overbay. Fans will get a look from the inside at upcoming position battles, including third base, center field and the closer's role, and will learn about plans to enhance Miller Park.

"No team has undertaken showing its fans just what they want to know -- what is going on behind the scenes?" said David Gavant, the executive producer of MLB Productions. "We applaud the Brewers' new management for taking this bold step, appreciate their willingness to think outside the box, and turning to us to produce it with them."

MLB.com viewed a rough cut of the premiere, and it is full of examples. In the first segment, a camera crew waits with an admittedly nervous Attanasio while MLB's 30 owners vote on his bid. In another candid segment, a crew is on hand when Lee, suddenly the Brewers' highest-paid player, meets manager Ned Yost for the first time.

"That's the kind of moments we were looking for," said Brewers executive vice president Rick Schlesinger, who spearheaded the project under Attanasio's watch. "What does a GM or manager say to a player the first time they meet him? I've always wondered that. Now I can see it. No other owner has ever given fans this kind of access."

For the record, Yost's first conversation with Lee centered on Miller Park's cozy dimensions. He and Lee got a bird's-eye look at the accessible power alleys from GM Doug Melvin's club level office window.

For fans who miss the show's premiere, or those who live outside the Milwaukee area, there will be rebroadcasts on WMLW-TV and Fox Sports Net, the cable television home of the Brewers. DirecTV viewers in the region and across the country will also be able to see the program, according to the club.

The first four episodes will be 30 minutes in length, and the finale, an hour-long live broadcast from Miller Park, will be broadcast during the rescheduled Brewers On-Deck event on April 3

Attanasio is the star of the debut episode. Viewers will see footage of his approval at the MLB owners' meeting last month in Scottsdale, Ariz., where the other owners unanimously approved his purchase of the club. A crew was also there on Jan. 21, when the new owner met with Sheets, Jenkins and other Brewers players for the first time. Other segments feature Lee's and Miller's first visits to Milwaukee as members of the Brewers and an interview with general manager Doug Melvin, who breaks down baseball's offseason moves.

According to Schlesinger, future episodes will give fans behind-the-scenes access to Spring Training, the Brewers' third under Yost. Pitchers and catchers report to Maryvale Baseball Park on Feb. 18.

"They are able to edit these things down and put them together very close to the air-date, so it's going to be very timely," Schlesinger said. "This started with Mark telling us, 'I want the Brewers to be year-round relevant.' It is symbolic of his belief that he looks at this as a long-term investment. The show is part of a much-larger branding and marketing approach, and a completely new way of getting information to our fans."

MLB Productions is based in New York and produces Emmy Award-winning programming such as "This Week in Baseball."