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Demographics

Demographics

MLB joins the NFL as the only pro sports league with fan bases of 60% or more of the U.S. population. 39% of the Milwaukee Designated Market Area attended a Brewers game in 2012 raking near the top of all MLB.

Gender
The most gender balanced of major sports leagues — 46% of MLB fans are female.

GENDER
  Brewers AttendeeMilwaukee DMA
Male 58% 42%
Female 49% 51%



Age
Nearly 60% of U.S. teens and more than 70% of kids are MLB fans.

AGE
  Brewers AttendeeMilwaukee DMA
18-31 32% 30%
25-54 64% 54%



Income

INCOME
  Brewers AttendeeMilwaukee DMA
HH Income $100K+ 25% 17%
Employed Full Time 60% 44%



Ethnicity
  • The ethnic profile of MLB fan base closely mirrors overall U.S. population
  • Hispanic fan base growing in tandem with burgeoning U.S. Hispanic population

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