MLB joins the NFL as the only pro sports league with fan bases of 60% or more of the U.S. population. 39% of the Milwaukee Designated Market Area attended a Brewers game in 2012 raking near the top of all MLB.
The most gender balanced of major sports leagues — 46%
of MLB fans are female.
Nearly 60% of U.S. teens and more than 70% of kids are
HH Income $100K+
Employed Full Time
The ethnic profile of MLB fan base closely mirrors overall
Hispanic fan base growing in tandem with burgeoning
U.S. Hispanic population
The following are trademarks or service marks of Major League Baseball entities and may be used only with permission of Major League Baseball Properties, Inc. or the relevant Major League Baseball entity: Major League, Major League Baseball, MLB, the silhouetted batter logo, World Series, National League, American League, Division Series, League Championship Series, All-Star Game, and the names, nicknames, logos, uniform designs, color combinations, and slogans designating the Major League Baseball clubs and entities, and their respective mascots, events and exhibitions.