Every fan at Miller Park on September 6, as the Brewers host the St. Louis Cardinals, will have a specially-designed card affixed to their seat. At the end of the 4th inning, fans will hold up their cards up to form a giant image in the ballpark, turning Miller Park into a sea of pink and white, featuring the famous pink ribbons that have become synonymous with efforts related to breast cancer research and awareness.
In addition to the placard display, many related events will occur prior to the game, including the following:
- Brewers President -- Baseball Operations and General Manager Doug Melvin and his wife, Ellen, will make a check presentation of funds that were raised through their donations and a personal campaign. Proceeds benefit After Breast Cancer Diagnosis - ABCD, The Breast Cancer Showhouse, and the Susan G. Komen Race for the Cure.
- There will be an on-field presentation recognizing Froedtert & the Medical College of Wisconsin in their efforts to defeat breast cancer.
- The Ceremonial 1st Pitch will be tossed by Milwaukee Journal-Sentinel Publisher Betsy Brenner, a two-time breast cancer survivor.
- Breast cancer survivors will take the field with our starting lineup and stand with the players for the national anthem.
- A donation from Brewers Community Foundation will be made to support related charities.
Additionally, fans will be able contribute to the cause through several on-site fundraising opportunities -- proceeds of which will all go toward After Breast Cancer Diagnosis - ABCD and the Medical College of Wisconsin Cancer Center:
Fans are also encouraged to help raise awareness through social media, using the hashtag #PinkOutMillerPark.
Froedtert and the Medical College of Wisconsin as well as Boston Store are joining as sponsors for the event.
To take part in this historic event at Miller Park, purchase your tickets today.