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Brewers announce plans to commemorate 40th anniversary season01/20/2010 11:15 AM ET
MILWAUKEE - The Milwaukee Brewers today announced plans to celebrate the Club's 40th Anniversary Season in 2010, which include numerous special events and promotions both on and off the field.
The Brewers will host four "Retro Weekends" during the 2010 season, designating one decade to each weekend to highlight that specific era in Brewers history. The first of the four Retro Weekends will honor the 1970s Brewers teams during the weekend of May 14 - 16 when the Brewers take on the Philadelphia Phillies at Miller Park. The following month, when the Brewers face the Seattle Mariners over the weekend of June 25 - 27, the Brewers will look back to the 1980s. Then, throughout the weekend of July 23 - 25 when the Brewers play the Washington Nationals, the team will honor the Brewers of the 1990s. The celebration will culminate when the team recognizes the 2000s during the weekend of August 27 - 29 as the Brewers play the Pittsburgh Pirates.
Each weekend will feature the return of alumni from those decades, and on the first three Fridays, the current Brewers will don retro Brewers uniforms from the celebrated era. On each Sunday of the Retro Weekend, all fans will receive a Bobblehead representing one of the greatest moments in the Club's history. To supplement the special uniforms and all-fan giveaways, the in-game experience during those Retro Weekends will include trivia, music and costume contests reflective of the particular decade.
A special 40th Anniversary logo (attached) is also being introduced today and will be featured on a patch to be worn on the Brewers home, road, and alternate uniforms throughout the 2010 season. Special apparel will also include the logo and will be available for the first time at Brewers On Deck (January 31) and the Brewers Team Store by Majestic. The logo evokes the history of the team and the brewing industry--the industry that the Club owes its name to--by using the classic "Beer Barrel" design behind the current "M" logo."
In addition, throughout the season, Brewers fans will have the opportunity to vote on the 40 greatest moments of Milwaukee Brewers baseball with the "40 Years/40 Moments" promotion. The initiative is being coordinated in partnership with FOX Sports Wisconsin and Brewers.com, and with assistance from Newsradio 620 WTMJ. The promotion will conclude with an announcement of the Greatest Moments in Milwaukee Brewers history - as selected by fans and media - at the end of the season. Additional information regarding fan voting will be announced in April.
Details regarding each Retro Weekend follow:1970s Retro Weekend
This story was not subject to the approval of Major League Baseball or its clubs.
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